Health & Wellness: Is Your Brand Thriving or Just Surviving in this Impossible-To-Ignore Market?

  HEALTH AND WELLNESS CONSUMER TRENDS - “Health is a state of complete physical, mental and social well-being, and not merely the absence of disease.”  Whether or not one fully accepts this definition of health from the World Health Organization, the statement does poke at a truth about...

Health & Wellness: Is Your Brand Thriving or Just Surviving in this Impossible-To-Ignore Market?

  HEALTH AND WELLNESS CONSUMER TRENDS - “Health is a state of complete physical, mental and social well-being, and not merely the absence of disease.”  Whether or not one fully accepts this definition of health from the World Health Organization, the statement does poke at a truth about...

Not So Back to School: Generation Z Hits the Real World

Brands take note!  The first wave Generation Z are not headed ‘back to school’.  The oldest Gen-Z’s  just turned 21 and are beginning to head into the real world, taking hold in the workforce and our collective wallet – and, they will shake up the brand P&L if left unconsidered. In...

Not So Back to School: Generation Z Hits the Real World

Brands take note!  The first wave Generation Z are not headed ‘back to school’.  The oldest Gen-Z’s  just turned 21 and are beginning to head into the real world, taking hold in the workforce and our collective wallet – and, they will shake up the brand P&L if left unconsidered. In...

TALK TO ME! THE TRAP MARKETERS FALL INTO AS THEY TARGET THE 50+ WOMAN

Continuing with Part 3 of our “Talk To Me!” series focusing on women 50+, we expose the extreme stereotype trap marketers fall into as they target the 50+ woman. Talk about extremes. When it comes to a visual vocabulary for older women, here’s what we see: the silver-haired senior on a sofa...

TALK TO ME! THE TRAP MARKETERS FALL INTO AS THEY TARGET THE 50+ WOMAN

Continuing with Part 3 of our “Talk To Me!” series focusing on women 50+, we expose the extreme stereotype trap marketers fall into as they target the 50+ woman. Talk about extremes. When it comes to a visual vocabulary for older women, here’s what we see: the silver-haired senior on a sofa...

TALK TO ME! A CLOSER LOOK AT WOMEN OVER 50 SHOWS HOW DIFFERENT THE DECADES REALLY ARE

Continuing with Part 2 of “Talk To Me!”, our series focusing on women 50+, we dive into the different mindsets experienced by women in their 50’s, 60’s and even 70’s. When marketers talk about Millennials (aka the Echo Boomers, or children of Baby Boomers), we all know exactly who they...

TALK TO ME! A CLOSER LOOK AT WOMEN OVER 50 SHOWS HOW DIFFERENT THE DECADES REALLY ARE

Continuing with Part 2 of “Talk To Me!”, our series focusing on women 50+, we dive into the different mindsets experienced by women in their 50’s, 60’s and even 70’s. When marketers talk about Millennials (aka the Echo Boomers, or children of Baby Boomers), we all know exactly who they...

TALK TO ME! WOMEN 50+ ARE SHATTERING STEREOTYPES – WHY AREN’T BRANDS KEEPING UP?

Here’s how it used to be: a woman turned 50 and became invisible. Men didn’t look at her. Younger folks thought she was over the hill. Even she, herself, believed she had become irrelevant. Not any more. In 2015, the woman over 50 will become part of the largest and most influential...

TALK TO ME! WOMEN 50+ ARE SHATTERING STEREOTYPES – WHY AREN’T BRANDS KEEPING UP?

Here’s how it used to be: a woman turned 50 and became invisible. Men didn’t look at her. Younger folks thought she was over the hill. Even she, herself, believed she had become irrelevant. Not any more. In 2015, the woman over 50 will become part of the largest and most influential...