With Fletcher Knight tools like Iconic Consumer Interviews, we speak to archetypal consumers to dig beyond surface insights. We seek out iconic consumer types -- individuals with strong viewpoints and high demands who help us sharpen our consumer insights.
With Fletcher Knight tools like Iconic Consumer Interviews, we speak to archetypal consumers to dig beyond surface insights. We seek out iconic consumer types -- individuals with strong viewpoints and high demands who help us sharpen our consumer insights.
Using the codes and cues of a brand and category, we conjure up the visceral sights, sounds, textures, tastes and aromas of an irresistible product experience.
Using the codes and cues of a brand and category, we conjure up the visceral sights, sounds, textures, tastes and aromas of an irresistible product experience.