With Fletcher Knight tools like Iconic Consumer Interviews, we speak to archetypal consumers to dig beyond surface insights. We seek out iconic consumer types -- individuals with strong viewpoints and high demands who help us sharpen our consumer insights.
Reference Branding is Fletcher Knight’s unique approach to creating ideas inspired by salient cultural reference points.
We translate complex technology into simple, cut-through language and visuals that consumers “get” intuitively.
Insight-Led Visualization is Fletcher Knight’s projective approach for uncovering what consumers may not be able to articulate.
Using the codes and cues of a brand and category, we conjure up the visceral sights, sounds, textures, tastes and aromas of an irresistible product experience.