HOW WE WORK

ENGAGING THROUGH
BRAND EXPERIENCE

We create brand experiences that resonate with consumers intuitively and propel brand growth.

Connecting Authentically

Creating Cultural Currency

Translating Technology

Visualizing Truth

Sparking Desire

HOW WE WORK

FINDING TRUTH
IN HUMAN STORIES
With Fletcher Knight tools like Iconic Consumer Interviews, we speak to archetypal consumers to dig beyond surface insights. We seek out iconic consumer types -- individuals with strong viewpoints and high demands who help us sharpen our consumer insights.
With Fletcher Knight tools like Iconic Consumer Interviews, we speak to archetypal consumers to dig beyond surface insights. We seek out iconic consumer types -- individuals with strong viewpoints and high demands who help us sharpen our consumer insights.

HOW WE WORK

GIVING BRANDS
CULTURAL MOMENTUM
Reference Branding is Fletcher Knight’s unique approach to creating ideas inspired by salient cultural reference points.
Reference Branding is Fletcher Knight’s unique approach to creating ideas inspired by salient cultural reference points.

HOW WE WORK

EXPRESSING
THE WOW OF SCIENCE
We translate complex technology into simple, cut-through language and visuals that consumers “get” intuitively.
We translate complex technology into simple, cut-through language and visuals that consumers “get” intuitively.

HOW WE WORK

SPEAKING
IN PICTURES
Insight-Led Visualization is Fletcher Knight’s projective approach for uncovering what consumers may not be able to articulate.
Insight-Led Visualization is Fletcher Knight’s projective approach for uncovering what consumers may not be able to articulate.

HOW WE WORK

MASTERING THE
ALCHEMY OF DESIRE
Using the codes and cues of a brand and category, we conjure up the visceral sights, sounds, textures, tastes and aromas of an irresistible product experience.
Using the codes and cues of a brand and category, we conjure up the visceral sights, sounds, textures, tastes and aromas of an irresistible product experience.