FK•Insights
Our Perspectives on Brand Strategy and Innovation
Part 2 – Beauty Under Quarantine: Customer Journey To A “New Normal”
Beauty is about aspiration. With customer journeys so disrupted, brands need to do more than just find new ways to connect with consumers and drive customer engagement. They need to find inventive new ways to help consumers fulfill their aspirations.
Part 1 – Beauty Under Quarantine: Customer Journeys Take A Detour
While beauty remains essential during the pandemic, how women engage with beauty has abruptly shifted – making it crucial for beauty brands to re-think every touchpoint along their various customer journeys.
Can Social Distancing Lead To Deeper Consumer Connection?
Some brands are wondering if they should pull back from research during this most atypical of times. Our experience over the past few weeks suggests the exact opposite: now is the time to seek deeper connections with your consumers.
Six Steps To Successful Online Research Communities
Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.
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Gen Z Consumer Trends: Gen Z Hits The Real World
The oldest Gen Z’s just turned 21. Brands must evolve quickly to be part of the grown-up Gen Z consumer journey.
Fletcher Knight Leads Global Insight Work For Successful Transformation of Weight Watchers Brand Strategy
FK helped WW shift from a diet program to a lifestyle brand.
Health & Wellness Trends: Is your brand thriving or just surviving in this impossible-to-ignore market?
In a two-part series, we explore H&W trends – and how brands can benefit from them.
Brand Experience Innovation: How To Bake In The Wow
Creating 360 degree immersive product ideas evokes and emotional consumer response to your brand.
How To Drive Conversion With Omni-Channel Positioning
A New Consumer Segmentation Approach: From Attitudinal To Aspirational
What Comedy Central Can Teach Marketers About Successful Innovation Process
