FK INSIGHTS

When your innovation process feels rote, uninspired, or risk-averse, it's time to hit the restart button. Reframing your process to be about true “brand experience” can be the boost of power your organization needs.No matter your product development approach — whether it's consumer-led...

In light of China’s slowing growth (or for brands without operations in China), the Chinese consumer may have lost some of his sheen.And yet, the Chinese consumer landscape continues to evolve at a breakneck pace. Gone are the days when shopping was a purely functional endeavor for Mainland...

Brand positioning is under enormous pressure these days. In our omni-channel, real time, content-driven marketplace, we need a new set of tools to establish a brand’s strategy and essence. As advertising and marketing budgets shift to conversion models and away from traditional advertising models...

We often hear our clients lament the 300 page “segmentation learnings” deck that fails to illuminate and ends up sitting on the shelf, unused. Nowhere is this more true than for image-driven brands for whom aspiration is hard to express in words and attitudes alone.“Who is our current...

The entertainment industry literally lives or dies by the quality and speed of its innovation and creativity. Even the most successful content has a relatively short ‘product’ lifecycle, and the pressure for new hit content never goes away. Seeking a better, more creative approach to innovation...