Perspectives from Brand Strategy Consulting
Many pharma brands that want to develop a clear brand intercept strategy leap straight into journey mapping with entrenched, somewhat pre-conceived ideas of where intercepts are possible, and with whom.
Innovations in biotech beauty are upending the world of natural beauty, creating a new landscape for both brands and consumers – and freeing both clinical and natural beauty brands to target consumers all along the natural spectrum.
We’re excited to announce a significant extension to FK LiveLabsTM, with a focus on qualitative and quantitative agile market research solutions designed to build better brands.
FK tuned into The WWD Digital Beauty Forum 2022 to discuss the digital transformation in beauty. Here are our key takeaways of what’s happening in digital beauty and how brands can win in 2022:
SUBSCRIBE to FK News & Insights
From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.
A successful Brand Ecosystem is the manifestation of a well-executed brand vision and a finely-tuned go-to-market strategy – but it doesn’t stop there. Next generation brands fully integrate and nurture consumer co-creation across their brand ecosystem.
Customer journey mapping is more than just a tool for improving CX. Used in the right way, it’s a powerful tool for vitalizing a brand’s strategy, deepening brand engagement and synthesizing a clear, winning go-to-market approach.
Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated by creating a positive patient experience.
With 100% transition to online consumer research and brand team collaboration, CPG companies have an opportunity to make consumer goods innovation faster, more nimble and more effective. …
Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online…
The oldest Gen Z’s just turned 21. Brands must evolve quickly to be part of the grown-up Gen Z consumer journey.
Fletcher Knight Leads Global Insight Work For Successful Transformation of Weight Watchers Brand Strategy
FK helped WW shift from a diet program to a lifestyle brand.