FK•Insights
Perspectives from Brand Strategy Consulting
Uncover the truth behind your growth story – where it’s gone and how to reignite it.
Uncover the truth behind your growth story – where it’s gone and how to reignite it.
Many pharma brands that want to develop a clear brand intercept strategy leap straight into journey mapping with entrenched, somewhat pre-conceived ideas of where intercepts are possible, and with whom.
Innovations in biotech beauty are upending the world of natural beauty, creating a new landscape for both brands and consumers – and freeing both clinical and natural beauty brands to target consumers all along the natural spectrum.
We’re excited to announce a significant extension to FK LiveLabsTM, with a focus on qualitative and quantitative agile market research solutions designed to build better brands.
FK tuned into The WWD Digital Beauty Forum 2022 to discuss the digital transformation in beauty. Here are our key takeaways of what’s happening in digital beauty and how brands can win in 2022:
CONSUMER TRENDS HAVE NEVER BEEN MORE IMPORTANT FOR BRAND HEALTH, but never more difficult to land on and interpret in a meta-screen world.
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From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.
A successful Brand Ecosystem is the manifestation of a well-executed brand vision and a finely-tuned go-to-market strategy – but it doesn’t stop there. Next generation brands fully integrate and nurture consumer co-creation across their brand ecosystem.
Customer journey mapping is more than just a tool for improving CX. Used in the right way, it’s a powerful tool for vitalizing a brand’s strategy, deepening brand engagement and synthesizing a clear, winning go-to-market approach.
Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated by creating a positive patient experience.
Consumer Goods Innovation Gets Faster With 100% Online Collaboration – How Can It Get Better?
With 100% transition to online consumer research and brand team collaboration, CPG companies have an opportunity to make consumer goods innovation faster, more nimble and more effective. …
Part 3 – Beauty Under Quarantine: Customer Journey To Future Brand Loyalty
Brand loyalty is essential to brand success. With customer journeys turned upside down, beauty brands need to start building loyalty sooner rather than later –…
Part 2 – Beauty Under Quarantine: Customer Journey To A “New Normal”
Beauty is about aspiration. With customer journeys so disrupted, brands need to do more than just find new ways to connect with consumers and drive…
Part 1 – Beauty Under Quarantine: Customer Journeys Take A Detour
While beauty remains essential during the pandemic, how women engage with beauty has abruptly shifted – making it crucial for beauty brands to re-think every…