FKInsights

Our Perspectives on Brand Strategy and Innovation

Brand loyalty is essential to brand success. With customer journeys turned upside down, beauty brands need to start building loyalty sooner rather than later – even before consumers start buying the brand.
Brand loyalty is essential to brand success. With customer journeys turned upside down, beauty brands need to start building loyalty sooner rather than later – even before consumers start buying the brand.

Six Steps To Successful Online Research Communities

Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.

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