Our Perspectives on Brand Strategy and Innovation
A successful Brand Ecosystem is the manifestation of a well-executed brand vision and a finely-tuned go-to-market strategy – but it doesn’t stop there. Next generation brands fully integrate and nurture consumer co-creation across their brand ecosystem.
How to Vitalize Your Brand Strategy and Fire-Up Brand Engagement – Using a Strategy-First Approach to Customer Journey Mapping
Customer journey mapping is more than just a tool for improving CX. Used in the right way, it’s a powerful tool for vitalizing a brand’s strategy, deepening brand engagement and synthesizing a clear, winning go-to-market approach.
Successful Physician Segmentations Need to Reflect Three Aspects of Today’s HCPs: Health Care, Business Smarts and Human Empathy
Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated by creating a positive patient experience.
With 100% transition to online consumer research and brand team collaboration, CPG companies have an opportunity to make consumer goods innovation faster, more nimble and more effective. How can they ensure success?
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Beauty is about aspiration. With customer journeys so disrupted, brands need to do more than just find new ways to connect with consumers and drive customer engagement. They need to find inventive new ways to help consumers fulfill their aspirations.
While beauty remains essential during the pandemic, how women engage with beauty has abruptly shifted – making it crucial for beauty brands to re-think every touchpoint along their various customer journeys.
Some brands are wondering if they should pull back from research during this most atypical of times. Our experience over the past few weeks suggests the exact opposite: now is the time to seek deeper connections with your consumers.
Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.