FKInsights

Our Perspectives on Brand Strategy and Innovation

From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.
From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.

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Six Steps To Successful Online Research Communities

Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.

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