FKInsights

Our Perspectives on Brand Strategy and Innovation

Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated by creating a positive patient experience.
Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated by creating a positive patient experience.
Some brands are wondering if they should pull back from research during this most atypical of times. Our experience over the past few weeks suggests the exact opposite: now is the time to seek deeper connections with your consumers.

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Six Steps To Successful Online Research Communities

Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.

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