Health & Wellness: Is Your Brand Thriving or Just Surviving in this Impossible-To-Ignore Market?

 HEALTH AND WELLNESS CONSUMER TRENDS - “Health is a state of complete physical, mental and social well-being, and not merely the absence of disease.”  Whether or not one fully accepts this definition of health from the World Health Organization, the statement does poke at a truth about...

Health & Wellness: Is Your Brand Thriving or Just Surviving in this Impossible-To-Ignore Market?

 HEALTH AND WELLNESS CONSUMER TRENDS - “Health is a state of complete physical, mental and social well-being, and not merely the absence of disease.”  Whether or not one fully accepts this definition of health from the World Health Organization, the statement does poke at a truth about...

Not So Back to School: Gen-Z Hits the Real World

Brands take note!  The first wave Gen-Z are not headed ‘back to school’.  The oldest Gen-Z’s  just turned 21 and are beginning to head into the real world, taking hold in the workforce and our collective wallet – and, they will shake up the brand P&L if left unconsidered.In this...

Not So Back to School: Gen-Z Hits the Real World

Brands take note!  The first wave Gen-Z are not headed ‘back to school’.  The oldest Gen-Z’s  just turned 21 and are beginning to head into the real world, taking hold in the workforce and our collective wallet – and, they will shake up the brand P&L if left unconsidered.In this...

Fletcher Knight leads global insight work for Weight Watchers’ successful transformation

Weight Watchers has realized a dramatic transformation in the last two years.Supported by global consumer insights strategy led by Fletcher Knight, Weight Watchers shifted from a diet program focused on food to a lifestyle program encompassing food, fitness, and mindset -  a truly livable...

Fletcher Knight leads global insight work for Weight Watchers’ successful transformation

Weight Watchers has realized a dramatic transformation in the last two years.Supported by global consumer insights strategy led by Fletcher Knight, Weight Watchers shifted from a diet program focused on food to a lifestyle program encompassing food, fitness, and mindset -  a truly livable...

Brand Experience Innovation: How to Bake in the Wow

When your innovation process feels rote, uninspired, or risk-averse, it's time to hit the restart button. Reframing your process to be about true “brand experience” can be the boost of power your organization needs.No matter your product development approach — whether it's consumer-led...

Brand Experience Innovation: How to Bake in the Wow

When your innovation process feels rote, uninspired, or risk-averse, it's time to hit the restart button. Reframing your process to be about true “brand experience” can be the boost of power your organization needs.No matter your product development approach — whether it's consumer-led...

CAN YOU AFFORD TO IGNORE THE CHINESE CONSUMER?

In light of China’s slowing growth (or for brands without operations in China), the Chinese consumer may have lost some of his sheen.And yet, the Chinese consumer landscape continues to evolve at a breakneck pace. Gone are the days when shopping was a purely functional endeavor for Mainland...

CAN YOU AFFORD TO IGNORE THE CHINESE CONSUMER?

In light of China’s slowing growth (or for brands without operations in China), the Chinese consumer may have lost some of his sheen.And yet, the Chinese consumer landscape continues to evolve at a breakneck pace. Gone are the days when shopping was a purely functional endeavor for Mainland...