FK•Insights
Perspectives from Brand Strategy Consulting
The internet is loud, attention is expensive, and audiences are exhausted. In 2025, the most effective rebrands didn’t try to “break through” with spectacle; they optimized for recognition. They were built for the split-second realities of modern life: a thumb scroll, a delivery app grid, a shelf glance, a tiny phone icon.
The internet is loud, attention is expensive, and audiences are exhausted. In 2025, the most effective rebrands didn’t try to “break through” with spectacle; they optimized for recognition. They were built for the split-second realities of modern life: a thumb scroll, a delivery app grid, a shelf glance, a tiny phone icon.
GLP-1s have revolutionized customer journey mapping preferences in weight loss. FK’s new model integrates your Brand Target Mindset with Journey Mapping Preferences and Fulfillment / Shopper Strategy - defining how your brand can build presence, invite engagement and drive shopper conversion.
Whether a pharmaceutical brand is looking to map a patient journey, create a new medication’s positioning, or craft engaging professional or patient messaging, HCP digital panels can contribute valuable insight that gives a brand competitive advantage.
Uncover the truth behind your growth story – where it’s gone and how to reignite it.
Many pharma brands that want to develop a clear brand intercept strategy leap straight into journey mapping with entrenched, somewhat pre-conceived ideas of where intercepts are possible, and with whom.
Innovations in biotech beauty are upending the world of natural beauty, creating a new landscape for both brands and consumers – and freeing both clinical and natural beauty brands to target consumers all along the natural spectrum.
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We’re excited to announce a significant extension to FK LiveLabsTM, with a focus on qualitative and quantitative agile market research solutions designed to build better brands.
FK tuned into The WWD Digital Beauty Forum 2022 to discuss the digital transformation in beauty. Here are our key takeaways of what’s happening in digital beauty and how brands can win in 2022:
CONSUMER TRENDS HAVE NEVER BEEN MORE IMPORTANT FOR BRAND HEALTH, but never more difficult to land on and interpret in a meta-screen world.
From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.
Accelerate Consumer Co-Creation – Make It An Integral Part Of Your Brand Ecosystem
A successful Brand Ecosystem is the manifestation of a well-executed brand vision and a finely-tuned go-to-market strategy – but it doesn’t stop there. Next generation…
How to Vitalize Your Brand Strategy and Fire-Up Brand Engagement – Using a Strategy-First Approach to Customer Journey Mapping
Customer journey mapping is more than just a tool for improving CX. Used in the right way, it’s a powerful tool for vitalizing a brand’s…
Successful Physician Segmentations Need to Reflect Three Aspects of Today’s HCPs: Health Care, Business Smarts and Human Empathy
Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated…
Consumer Goods Innovation Gets Faster With 100% Online Collaboration – How Can It Get Better?
With 100% transition to online consumer research and brand team collaboration, CPG companies have an opportunity to make consumer goods innovation faster, more nimble and more effective. …