FK•Insights
Our Perspectives on Brand Strategy and Innovation
How to Vitalize Your Brand Strategy and Fire-Up Brand Engagement – Using a Strategy-First Approach to Customer Journey Mapping
Customer journey mapping is more than just a tool for improving CX. Used in the right way, it’s a powerful tool for vitalizing a brand’s strategy, deepening brand engagement and synthesizing a clear, winning go-to-market approach.
Successful Physician Segmentations Need to Reflect Three Aspects of Today’s HCPs: Health Care, Business Smarts and Human Empathy
Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated by creating a positive patient experience.
Consumer Goods Innovation Gets Faster With 100% Online Collaboration – How Can It Get Better?
With 100% transition to online consumer research and brand team collaboration, CPG companies have an opportunity to make consumer goods innovation faster, more nimble and more effective. How can they ensure success?
Part 3 – Beauty Under Quarantine: Customer Journey To Future Brand Loyalty
Brand loyalty is essential to brand success. With customer journeys turned upside down, beauty brands need to start building loyalty sooner rather than later – even before consumers start buying the brand.
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Part 1 – Beauty Under Quarantine: Customer Journeys Take A Detour
While beauty remains essential during the pandemic, how women engage with beauty has abruptly shifted – making it crucial for beauty brands to re-think every touchpoint along their various customer journeys.
Can Social Distancing Lead To Deeper Consumer Connection?
Some brands are wondering if they should pull back from research during this most atypical of times. Our experience over the past few weeks suggests the exact opposite: now is the time to seek deeper connections with your consumers.
Six Steps To Successful Online Research Communities
Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.
Is Your Chinese Consumer Strategy Keeping Pace with Chinese Consumers?
Our innovative segmentation reveals a shift in aspirations among Chinese consumers.
Gen Z Consumer Trends: Gen Z Hits The Real World
Fletcher Knight Leads Global Insight Work For Successful Transformation of Weight Watchers Brand Strategy
Health & Wellness Trends: Is your brand thriving or just surviving in this impossible-to-ignore market?
