FKInsights

Our Perspectives on Brand Strategy and Innovation

A successful Brand Ecosystem is the manifestation of a well-executed brand vision and a finely-tuned go-to-market strategy – but it doesn’t stop there. Next generation brands fully integrate and nurture consumer co-creation across their brand ecosystem.
A successful Brand Ecosystem is the manifestation of a well-executed brand vision and a finely-tuned go-to-market strategy – but it doesn’t stop there. Next generation brands fully integrate and nurture consumer co-creation across their brand ecosystem.

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Six Steps To Successful Online Research Communities

Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.

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