ADAM PERSING

Adam is a Senior Research Director with more than a decade of experience applying quantitative solutions across an array of industries. His focus is uncovering brand opportunities with data and leveraging statistical analysis to tap into consumer purchase behaviors.

He holds a PhD in statistics from Imperial College London and a BS and MS in mathematics and physics from Georgetown University. Adam has brought data to life at McKinsey, Veeva, and several NYC-based tech startups, in leadership and client advisory roles.