Innovations in biotech beauty are upending the world of natural beauty, creating a new landscape for both brands and consumers – and freeing both clinical and natural beauty brands to target consumers all along the natural spectrum.
Brand building strategy through
PARTNERS IN BRAND BUILDING
Fletcher Knight is a leading brand strategy consulting firm.
We partner with the world’s leading companies to build bigger, better brands.
BRAND STRATEGY POWERED BY AGILE MARKET RESEARCH
designed to build better brands.
FROM CONSUMER STRATEGY TO NEW CONCEPT LAUNCH
We partner with brands and companies to instigate, formulate, and nurture new ideas for proven innovation success.
PROVOCATING BRAND FUTURES perspectives from brand strategy consulting
Do not miss our “FK Insights,” articles and research by our experts on perspectives on consumer, brand, and design strategy, dynamic research and analytic techniques, and innovation breakthroughs. Helping our clients connect with what impacts their brand is what inspires us.
FK tuned into The WWD Digital Beauty Forum 2022 to discuss the digital transformation in beauty. Here are our key takeaways of what’s happening in digital beauty and how brands can win in 2022: