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Fletcher Knight is a leading brand strategy consulting firm.
We partner with the world’s leading companies to build bigger, better brands.
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designed to build better brands.
FROM CONSUMER STRATEGY TO NEW CONCEPT LAUNCH
We partner with brands and companies to instigate, formulate, and nurture new ideas for proven innovation success.
PROVOCATING BRAND FUTURES perspectives from brand strategy consulting
Do not miss our “FK Insights,” articles and research by our experts on perspectives on consumer, brand, and design strategy, dynamic research and analytic techniques, and innovation breakthroughs. Helping our clients connect with what impacts their brand is what inspires us.
Many pharma brands that want to develop a clear brand intercept strategy leap straight into journey mapping with entrenched, somewhat pre-conceived ideas of where intercepts are possible, and with whom.
Innovations in biotech beauty are upending the world of natural beauty, creating a new landscape for both brands and consumers – and freeing both clinical and natural beauty brands to target consumers all along the natural spectrum.