Physician segmentations stop short if they only profile HCPs as health care providers – because HCPs are also customer service providers who are deeply motivated by creating a positive patient experience.
PARTNERS IN BRAND INGENUITY
Fletcher Knight is a leading global brand strategy and innovation consulting firm. We partner with the world’s leading brands to accelerate growth through innovation.
INNOVATION POWERED BY BRAND DESIGN THINKING
Using our proven innovation process, we create rich new brand experiences that intuitively resonate with consumers and propel brands forward.
FROM CONSUMER STRATEGY TO NEW CONCEPT LAUNCH
We partner with brands and companies to instigate, formulate, and nurture new ideas for proven innovation success.
GAINING INSIGHT ARTICLES & RESEARCH
Connect with “FK Insights,” our articles and perspectives on consumer strategy, latest consumer research techniques, and innovation process. Helping our clients connect with consumers is what inspires us.
With 100% transition to online consumer research and brand team collaboration, CPG companies have an opportunity to make consumer goods innovation faster, more nimble and more effective. How can they ensure success?
Brand loyalty is essential to brand success. With customer journeys turned upside down, beauty brands need to start building loyalty sooner rather than later – even before consumers start buying the brand.