Brand loyalty is essential to brand success. With customer journeys turned upside down, beauty brands need to start building loyalty sooner rather than later – even before consumers start buying the brand.
PARTNERS IN BRAND INGENUITY
Fletcher Knight is a leading global brand strategy and innovation consulting firm. We partner with the world’s leading brands to accelerate growth through innovation.
INNOVATION POWERED BY BRAND DESIGN THINKING
Using our proven innovation process, we create rich new brand experiences that intuitively resonate with consumers and propel brands forward.
FROM CONSUMER STRATEGY TO NEW CONCEPT LAUNCH
We partner with brands and companies to instigate, formulate, and nurture new ideas for proven innovation success.
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Connect with “FK Insights,” our articles and perspectives on consumer strategy, latest consumer research techniques, and innovation process. Helping our clients connect with consumers is what inspires us.
Beauty is about aspiration. With customer journeys so disrupted, brands need to do more than just find new ways to connect with consumers and drive customer engagement. They need to find inventive new ways to help consumers fulfill their aspirations.
While beauty remains essential during the pandemic, how women engage with beauty has abruptly shifted – making it crucial for beauty brands to re-think every touchpoint along their various customer journeys.