Some brands are wondering if they should pull back from research during this most atypical of times. Our experience over the past few weeks suggests the exact opposite: now is the time to seek deeper connections with your consumers.
PARTNERS IN BRAND INGENUITY
Fletcher Knight is a leading global brand strategy and innovation consulting firm. We partner with the world’s leading brands to accelerate growth through innovation.
INNOVATION POWERED BY BRAND DESIGN THINKING
Using our proven innovation process, we create rich new brand experiences that intuitively resonate with consumers and propel brands forward.
FROM CONSUMER STRATEGY TO NEW CONCEPT LAUNCH
We partner with brands and companies to instigate, formulate, and nurture new ideas for proven innovation success.
GAINING INSIGHT ARTICLES & RESEARCH
Connect with “FK Insights,” our articles and perspectives on consumer strategy, latest consumer research techniques, and innovation process. Helping our clients connect with consumers is what inspires us.
Online research communities, custom panels and virtual interviews have the potential to unlock deeper, more meaningful consumer insight – but for guaranteed success with online research, you can’t short change the approach.
Our innovative segmentation reveals a shift in aspirations among Chinese consumers.