From a brand innovator’s POV, one of the most positive and surprising changes over the past two years has been the broad adoption of agile research technologies, enabling a seamless connection between brand teams and consumers. The impact on innovation solutions and marketing creative has been truly amazing.
PARTNERS IN BRAND INGENUITY
Fletcher Knight is a leading global brand strategy and innovation consulting firm. We partner with the world’s leading brands to accelerate growth through innovation.
INNOVATION POWERED BY BRAND DESIGN THINKING
Using our proven innovation process, we create rich new brand experiences that intuitively resonate with consumers and propel brands forward.
FROM CONSUMER STRATEGY TO NEW CONCEPT LAUNCH
We partner with brands and companies to instigate, formulate, and nurture new ideas for proven innovation success.
GAINING INSIGHT ARTICLES & RESEARCH
Connect with “FK Insights,” our articles and perspectives on consumer strategy, latest consumer research techniques, and innovation process. Helping our clients connect with consumers is what inspires us.
A successful Brand Ecosystem is the manifestation of a well-executed brand vision and a finely-tuned go-to-market strategy – but it doesn’t stop there. Next generation brands fully integrate and nurture consumer co-creation across their brand ecosystem.
Customer journey mapping is more than just a tool for improving CX. Used in the right way, it’s a powerful tool for vitalizing a brand’s strategy, deepening brand engagement and synthesizing a clear, winning go-to-market approach.