Fletcher Knight Leads Global Insight Work For Successful Transformation of Weight Watchers Brand Strategy

Weight Watchers has realized a dramatic transformation in the last two years.

Supported by global consumer insights strategy led by Fletcher Knight, Weight Watchers shifted from a diet program focused on food to a lifestyle program encompassing food, fitness, and mindset –  a truly livable plan that fits into and adapts to members’ busy lives.

Oprah Winfrey’s commitment to the program and the uptick in new membership further validate Weight Watchers’ new approach.

Read more about their transformation in the New York Times.

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