Dan-Xia is a cultural explorer with a passion for global brands and a knack for uncovering core human truths that power business growth. Her facility in Chinese and French, together with her experience living on four continents, enables her to view branding opportunities through many cultural lenses.

Dan-Xia has years of brand strategy experience in beauty and personal care, food, wellness, retail, and luxury. A graduate of Stanford Graduate School of Business, she has held senior marketing positions at Kiehl’s and L’Oreal, in both Asia and the U.S.