Carol is an expert in transforming “Aha!” consumer insights into visionary brand-building, positioning and innovation work across beauty, consumer goods, and retail.

Fluent in consumer research methodologies, she believes in the intimate understanding of qualitative research as well as the sheer power and reach of quantitative measurement. A Stanford Graduate School of Business alum, Carol has held senior U.S. and European marketing positions with Procter & Gamble, Bath & Body Works, The Lancaster Group, and Kane Bortree & Associates.