AGILE MARKET RESEARCH

We drive smarter brand strategy through the best in nimble research and analytics. FK LiveLabs provides agile qualitative and quantitative market research solutions to connect the world’s leading brands with consumers, patients, influencers, professionals, experts and key opinion leaders to uncover forward-thinking insights that propel growth. FK LiveLabs uses data and analytics to unlock insights that change the course of your brand.

agile market research

analytics that drive smarter strategies

BRAND ASSESMENT TRACKERS

  • Brand Health Tracking
  • Brand Equity Assessment
  • Ecosystem Assessment
  • s (Search, Site, SM, Shopping)

CUSTOMER EXPERIENCE UX

  • Journey Mapping
  • Rx & OTC Consultation
  • Mapping
  • Brand Touchpoint
  • Search & Social
  • Insights

ONLINE INTERACTIVE RESEARCH

  •  Mobile Ethnography
  • Co-Creation Labs
  • Online Focus Groups
  • Digital Panels
  • Diary Studies
  • Online Insight
  • Communities
  • Long Term Communities

UPFRONT STRATEGIC QUANT

  • Category A&U
  • Occasion Segmentation
  • Attitudinal Segmentation
  • Decision Hierarchy
  • Turf Analysis

AGILE QUANT

  • Rapid Concept Testing
  • Qual/Quant Hybrid
  • Interactive Adcept Testing
  • VR Packaging Test
  • Choice Analysis
  • Adaptive Conjoint / Max Diff
  • UX Concept Testing
  • E-Commerce Concept Testing

DIGITAL MARKETING ANALYTICS

  • Target Analytics
  • Ascribed Segmentation
  • SM Analytics
  • SM Listening
  • SEO Analytics
  • Ecosystem Analytics