Strategic segmentation partners across a wide range of segmentation types and product categories – including oral care, beauty, alcoholic spirits, coffee, dairy.
ATTITUDINAL & ASCRIBED
Attitude + segment-specific behaviors enable targeting in oral care
Aspirational, visually-driven methodology defines segments in beauty
CHANNEL & OCCASION
Attitude drives occasions & channels in alcoholic spirits
OCCASION X MINDSET
Translated functional occasion segments into experiential moments