BRAND STRATEGY
Strategic multi-year partnership to re-define positioning and architecture of Masterbrand and imprints, driving loyalty across grades K-12 for a very diverse constituency
BRAND ARCHITECTURE
Branding and architecture strategy to unify K-12 portfolio
CORPORATE BRANDING
Adding value through unified corporate branding and positioning
IMPRINT POSITIONING
Aligning internal and external stakeholders through a mission-based positioning
PRODUCT PROGRAMMING
Positioning for profitability with new classroom programming
