Unlocking KIND’s reach into new categories by defining the core motivational values – the why’s of Plant based nourishment – and translating into new experiences
EXPERIENCE TRANSLATION
to identify new worlds where KIND principles can breathe new life into experiences
BRAND BUILDING
innovation to amplify brand ideals, meaning & experience
CATEGORY DISRUPTORS
Transformative innovation that brings new experiences to indulgence category
INNOVATION DESIGN
bringing new experiences to life through visuals & that are at once familiar and unique