Clients / Keranique
BEAUTIFYING POSITIONING
Partnered with hair regrowth brand to refresh its positioning to be more modern and beauty-oriented without losing credibility, then brought it to life with new packaging and media.
BRAND REPOSITIONING
developed a new health-oriented positioning celebrating beauty and underpinned by an ownable expertise
CONSUMER TARGETS
identified psychographic consumer targets, including a younger, more preventative target in addition to existing
BRAND IDENTITY & PACKAGING
transformed brand identity, packaging, tonality and tagline
AGILE QUANT VETTED
new positioning and packaging a win with both consumer targets, users and non-users
