STRATEGIZING HEALTH SOLUTIONS
Deep expertise in pharma and OTC uncovering HCP, KOL and patient insights — driving to strategic solutions in heart disease, pain / arthritis, digestive health, respiratory, oral care, supplements, functional nutrition & more.
PATIENT SEGMENT – FOUNDATIONAL INSIGHT
Unpacked behavioral and emotional patient segment experience in respiratory and digestive health.
PATIENT HCP JOURNEY MAPPING
Optimized patient & HCP intercept opportunities for LOE medications
BRAND STRATEGY Rx, Consumer Health & Wellness
new brand and restage positioning for Pharma Company Brand, Rx Portfolio, Biosimilars, OTC, Nutrition & Supplements
MESSAGING, CLAIMS & MOA PLAYBOOK
Crafted key messaging for launch of biosimilar treating various inflammatory auto-immune diseases.