Clients / Campbell’s
STRATEGIZING GROWTH
Strategic partnership since 2015 to create, structure and innovate core company brands — setting them up for sustained, long-term growth
PLATFORM INNOVATION
created multi—product ideas for several brands, categories
ARCHITECTURE STRATEGY
developed benefit framework underpinning intuitive brand architecture
BRAND CREATION
created premium sub-brand and good, better, best strategy
RETAIL STRATEGY
crafted portfolio strategy justifying 3 category brands on shelf
