Clients / BIC
Regional US / Europe agency partner – elevating innovation, transforming category experiences, developing new partnerships
best practice macro trends translation – aligned with BIC marketing
pipeline revitalized – transformative category experiences & design
innovation prioritized to amplify brand meaning & experience
delivered brand-authentic partner/ influencer potential
The shift to looking through the lens of trends was pivotal, taking the animations into a new direction that truly excites our younger target demographic.