CAREERS
WHO WE ARE
We are marketing strategists who are passionate about brands and consumers. We advise the world’s leading companies on how to unlock the growth potential of their brands. Helping our clients succeed is what inspires us. We strive to see the impact of our work through new products, innovation, brand strategy and design that creates a new level of emotional connection with consumers and customers.
WHO WE ARE LOOKING FOR
We are looking for team players who bring brand strategy to life through a deep understanding of consumer needs, the creative development of idea platforms, positioning tools, visual communication, and packaging design.
SENIOR MARKETING CONSULTANT
- DESCRIPTION
- RESPONSIBILITIES
- QUALIFICATIONS
- APPLY
Senior Marketing Consultants will help execute primary and secondary research to develop a thorough understanding of the consumer, business and market. They will (verbally and visually) synthesize and translate this consumer and market understanding into rich, inspiring consumer insights to support the ideation and concept development process. As a key member of the team, Marketing Consultants also have a role in growing and shaping the business, the team’s capabilities and existing client relationships.
- Conducting and distilling secondary research including market, brand, competitor and business analyses
- Helping design, execute and analyze primary qualitative research
- Profiling recruits for consumer research and writing screeners
- Designing discussion guides and creative stimuli
- Conducting primary consumer research
- Conducting client stakeholder interviews
- Helping shape ideation session objectives, design and creative solution input
- Preparing visual and written stimuli for ideation workshops
- Helping with platform and concept development (visual and verbal)
- Developing client materials and presentations
- Helping managing project administration, budgets and communication
- Travel, as required, up to 20-25% ––– second language a plus
- 2-3 years of post-MBA work experience as a brand marketer, an account planner or brand planner at an agency, or strategy/management consultant
- MBA from top tier program, with concentration in marketing, strategy or related field
- Experience in a consumer industry such as retail, food, beverage, personal care
- Must be able to demonstrate creative ability
- Demonstrated interest in consumer behavior or market research — primary research experience preferred
- Liberal Arts undergraduate degree
If this sounds like an opportunity that interests you, please email a cover letter and resume to careers@fletcherknight.com. Please indicate the role ‘Senior Marketing Consultant’ in the subject line. If there is a potential fit, we will contact you. Please no phone calls.