BRAND INNOVATION

from authentic insight to inspired futures

We infuse every step of the innovation process with authentic insights that deliver on brand purpose — so each idea builds a better brand future. We tap into foresight and trends that align with the core vectors of growth. We build platforms and ideas that thrive within the pillars of the architecture and halo back to Masterbrand. We create an innovation roadmap that will enrich your brand – 1, 5, 10 years on. From future proofing to brand extension to brand creation, we propel your brand to its next big thing.

COMMERCIAL INNOVATION & EXTENSION

Assess the robustness of your Horizon 1 Innovation Pipeline

NEW CONSUMER / NEW TECHNOLOGY

Identify the potential for Horizon 2 Growth Platforms targeting New Consumers or New Technologies

INNOVATION PORTFOLIO STRATEGY

Maximize existing and future Innovation across Horizons 1, 2 & 3. Leverage Opportunity/Risk Assessment

NEW BUSINESS MODELS

Define the runway potential for Horizon 3 Incubators or new business models

PRICE TIER GROWTH

Understand your brand’s opportunity for revenue growth via Premiumization or Democratization vs existing Category & Trend factors

CULTURE OF INNOVATION

Determine the strength and efficiency of your organization’s Culture of Innovation