CAREERS

WHO WE ARE

We are marketing strategists who are passionate about brands and consumers. We advise the world’s leading companies on how to unlock the growth potential of their brands. Helping our clients succeed is what inspires us. We strive to see the impact of our work through new products, innovation, brand strategy and design that creates a new level of emotional connection with consumers and customers.

WHO WE ARE LOOKING FOR

We are looking for team players who bring brand strategy to life through a deep understanding of consumer needs, the creative development of idea platforms, positioning tools, visual communication, and packaging design.

SENIOR MARKETING CONSULTANT

With 2-3 years of post-MBA experience, they are eager to accelerate their strategic impact on brands and businesses. Marketing Consultants are passionate about brands and consumers and how each influences and inspires the other. They demonstrate a high degree of consumer intuition, i.e. a keen desire to understand consumers’ beliefs, attitudes and motivations, coupled with outstanding analytics and hands-on creative skills (written or visual).

Senior Marketing Consultants will help execute primary and secondary research to develop a thorough understanding of the consumer, business and market. They will (verbally and visually) synthesize and translate this consumer and market understanding into rich, inspiring consumer insights to support the ideation and concept development process. As a key member of the team, Marketing Consultants also have a role in growing and shaping the business, the team’s capabilities and existing client relationships.
Based on a clear understanding of business goals, day-to-day responsibilities will include:
  • Conducting and distilling secondary research including market, brand, competitor and business analyses
  • Helping design, execute and analyze primary qualitative research
    • Profiling recruits for consumer research and writing screeners
    • Designing discussion guides and creative stimuli
    • Conducting primary consumer research
    • Conducting client stakeholder interviews
  • Helping shape ideation session objectives, design and creative solution input
    • Preparing visual and written stimuli for ideation workshops
    • Helping with platform and concept development (visual and verbal)
  • Developing client materials and presentations
  • Helping managing project administration, budgets and communication
  • Travel, as required, up to 20-25% ––– second language a plus
As a key member of the team, Senior Marketing Consultants also have a role in growing and shaping the business, the team’s capabilities and existing client relationships.
  • 2-3 years of post-MBA work experience as a brand marketer, an account planner or brand planner at an agency, or strategy/management consultant
  • MBA from top tier program, with concentration in marketing, strategy or related field
  • Experience in a consumer industry such as retail, food, beverage, personal care
  • Must be able to demonstrate creative ability
  • Demonstrated interest in consumer behavior or market research — primary research experience preferred
  • Liberal Arts undergraduate degree

If this sounds like an opportunity that interests you, please email a cover letter and resume to careers@fletcherknight.com. Please indicate the role ‘Senior Marketing Consultant’ in the subject line. If there is a potential fit, we will contact you. Please no phone calls.