BRAND BUILDING
strategy to unlock brand possibilities
We build brands with visionary strategy and purposeful, passion-inducing positionings — that are founded in consumer truth. We identify category kinetics and relevant trends that can infuse your brand with cultural momentum. We frame growth opportunities in an intuitive brand strategy and fully visualized positioning that can be lived, breathed, and actioned by anyone who touches your brand.
BRAND VISION
Assess how sharp, relevant and strategic your Brand Vision is
BRAND ARCHITECTURE
Clarify your Brand Architecture to Enhance Navigation and Cross-Selling
BRAND BIG IDEA & COMMUNICATONS STRATEGY
Gauge the impact of your Brand Big Idea and Communication Strategy in today’s omni-channel world
BRAND POSITIONING
Determine your Brand’s Strengths, Opportunities & Future Potential
BRAND PORTFOLIO STRATEGY
Identify the role of each Brand / Sub-Brand and what each brings to the Master Brand
BRAND USP
Evaluate what only your brand can do – and how well it does it
CONSUMER EXPERIENCE & JOURNEY
Optimize Consumer Engagement around Trigger Points & (Re)Consideration Moments
BRAND STEWARDSHIP & ASSETS STRATEGY
Determine how well are your Brand’s Essence and Guidelines are captured. Does everyone understand how to manage the brand?
