BRAND INNOVATION
from authentic insight to inspired futures
We infuse every step of the innovation process with authentic insights that deliver on brand purpose — so each idea builds a better brand future. We tap into foresight and trends that align with the core vectors of growth. We build platforms and ideas that thrive within the pillars of the architecture and halo back to Masterbrand. We create an innovation roadmap that will enrich your brand – 1, 5, 10 years on. From future proofing to brand extension to brand creation, we propel your brand to its next big thing.
COMMERCIAL INNOVATION & EXTENSION
Assess the robustness of your Horizon 1 Innovation Pipeline
NEW CONSUMER / NEW TECHNOLOGY
Identify the potential for Horizon 2 Growth Platforms targeting New Consumers or New Technologies
INNOVATION PORTFOLIO STRATEGY
Maximize existing and future Innovation across Horizons 1, 2 & 3. Leverage Opportunity/Risk Assessment
NEW BUSINESS MODELS
Define the runway potential for Horizon 3 Incubators or new business models
PRICE TIER GROWTH
Understand your brand’s opportunity for revenue growth via Premiumization or Democratization vs existing Category & Trend factors
CULTURE OF INNOVATION
Determine the strength and efficiency of your organization’s Culture of Innovation
