SEGMENTATION

SOME SOLUTIONS ARE MORE INSIGHTFUL THAN OTHERS

Of course, understanding how consumers interact with your category helps create segments. Consumer segmentation should be multi-faceted, just as your consumers really are. We¬†uncover consumer attitudes, aspirations, consumer behaviors, and beliefs that underlie ultimate interactions with your category, for a segmentation that delves deep beneath the surface, for segmentations that lead to solutions.¬† We’re qualitative and quantitative segmentation specialists
BRAND STRATEGY
INNOVATION
BRAND POSITIONING
SEGMENTATION
CONSUMER INSIGHTS
DESIGN
How Do We Do It?
How Do We Do It?

qualitative & quantitative

attitudinal

occasion-based

aspirational segmentation

global segmentation

strategic target profiling

portfolio optimization