CONSUMER INSIGHTS

THE MEANING BETWEEN THE WORDS

The key to unlocking consumer needs, wants, and desires, is as much what they don’t say, as what they do. We listen completely and probe intently – even extracting the meaning between the words.  As a leading global research agency, we use consumer insights tools, techniques, and specifically crafted stimuli that reveal unmet needs, unarticulated wants, and driving dissatisfiers – for insights that drive consumer led strategy, as well as innovations that power brand growth.
BRAND STRATEGY
INNOVATION
BRAND POSITIONING
SEGMENTATION
CONSUMER INSIGHTS
DESIGN
How Do We Do It?
How Do We Do It?

qualitative research

online research

consumer collaboration labs

ethnographic research

iconic consumer interviews

KOL & expert interviews

need-state mapping

consumer experience pathways

semiotics analysis

trend-tracking

social media trawls