Clients / Pepsico
SHARING THE COOL
We’ve leveraged Pepsico brand strategy to inspire exciting new innovation, sharing the cool across brands, countries and consumers – particularly millennial and multicultural consumers.
Brand-centric
longer term innovation
We developed strategic innovation platforms for Mountain Dew that fueled both the brand’s equity refresh and blockbuster product innovation.
Product innovation
to fit the millennial lifestyle
For several beverage brands, we created new product ideas to strengthen their appeal with younger, multicultural consumers.
Better-for-you strategy
and product innovation
We defined a better-for-you strategy and product innovation for fun-for-you brands – without losing their sense of fun.
