Clients / Mondelez International


We developed dynamic growth strategies for Mondelez – from Oreo Brand Strategy to Trident Innovation — to address changing consumer behaviors and needs, while always delivering flavor and enjoyment.

Filling the
Innovation Pipeline

We created a wealth of engaging product ideas in snacking and gum, inspired by a cultural deep-dive into different consumer demographics and psychographics.

Breakthrough Needstates Mapping & Growth Strategy

We mapped out long-term growth strategy in gum & confectionary, exploring new territories in Health & Wellness, Pleasure, Indulgence and Style.

Health and Wellness Framework and Portfolio Strategy

We developed a health and wellness philosophy and strategy to guide innovation across snacking brands.
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