GROWING THE LOVE
We developed dynamic growth strategies for Mondelez – from Oreo Brand Strategy to Trident Innovation — to address changing consumer behaviors and needs, while always delivering flavor and enjoyment.
We created a wealth of engaging product ideas in snacking and gum, inspired by a cultural deep-dive into different consumer demographics and psychographics.
Breakthrough Needstates Mapping & Growth Strategy
We mapped out long-term growth strategy in gum & confectionary, exploring new territories in Health & Wellness, Pleasure, Indulgence and Style.
Health and Wellness Framework and Portfolio Strategy
We developed a health and wellness philosophy and strategy to guide innovation across snacking brands.