Clients / Mc Graw Hill
McGraw-Hill Education

READING, WRITING AND REVITALIZING

We helped McGraw-Hill Education optimize their portfolio to serve a diverse set of educators, including teachers, curriculum advisors, principals and superintendents.

BRAND ARCHITECTURE AND PORTFOLIO STRATEGY

We developed an optimized brand architecture and portfolio strategy for the company’s K – 12 imprints.
McGraw-Hill Education
McGraw-Hill Education

QUANTITATIVE A&U AND BRAND ASSESSMENT

We assessed and evaluated the various publishers and imprints across K – 12 among the many diverse constituents.

CORPORATE BRANDING STRATEGY

We developed McGraw-Hill brand strategy and positioning for McGraw-Hill Education as well as for individual programs and imprints.
McGraw-Hill Education