READING, WRITING AND REVITALIZING
We helped McGraw-Hill Education optimize their portfolio to serve a diverse set of educators, including teachers, curriculum advisors, principals and superintendents.
BRAND ARCHITECTURE AND PORTFOLIO STRATEGY
We developed an optimized brand architecture and portfolio strategy for the company’s K – 12 imprints.
QUANTITATIVE A&U AND BRAND ASSESSMENT
We assessed and evaluated the various publishers and imprints across K – 12 among the many diverse constituents.
CORPORATE BRANDING STRATEGY
We developed McGraw-Hill brand strategy and positioning for McGraw-Hill Education as well as for individual programs and imprints.