BRAND ARCHITECTURE AND PORTFOLIO STRATEGY

We developed an optimized brand architecture and portfolio strategy for the company’s K – 12 imprints.

QUANTITATIVE A&U AND BRAND ASSESSMENT

We assessed and evaluated the various publishers and imprints across K – 12 among the many diverse constituents.

QUANTITATIVE A&U AND BRAND ASSESSMENT

We assessed and evaluated the various publishers and imprints across K – 12 among the many diverse constituents.

CORPORATE BRANDING STRATEGY

We developed branding and positioning strategy for McGraw-Hill Education as well as for individual programs and imprints.

LET'S TALK ABOUT YOUR BRAND
SEE. SMELL. TASTE. EXPERIENCE.
McCormick
SEE. SMELL. TASTE. EXPERIENCE.
Crafted positionings and products that engage and entice the senses
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PRESCRIPTION FOR GROWTH
Boehringer-Ingelheim
PRESCRIPTION FOR GROWTH
Worked globally to scope out the rapidly evolving area of health and wellbeing
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