Clients / Mc Graw Hill

READING, WRITING AND REVITALIZING

We helped McGraw-Hill Education optimize their portfolio to serve a diverse set of educators, including teachers, curriculum advisors, principals and superintendents.

BRAND ARCHITECTURE AND PORTFOLIO STRATEGY

We developed an optimized brand architecture and portfolio strategy for the company’s K – 12 imprints.

QUANTITATIVE A&U AND BRAND ASSESSMENT

We assessed and evaluated the various publishers and imprints across K – 12 among the many diverse constituents.

CORPORATE BRANDING STRATEGY

We developed McGraw-Hill brand strategy and positioning for McGraw-Hill Education as well as for individual programs and imprints.
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