SEE. SMELL. TASTE. EXPERIENCE.
We’ve partnered extensively with McCormick, crafting positionings and products that engage and entice the senses.
POSITIONING STRATEGY ACROSS THE PORTFOLIO
We led McCormick brand strategy and positioning work that extended across the portfolio, from McCormick Masterbrand to numerous sub-brands including Gourmet, Grill Mates, Lawry’s, Perfect Pinch and Extracts.
LAUNCH STRATEGY AND POSITIONING
We developed the launch strategy and positioning for Spices For Life, McCormick’s health and wellness initiative.
FILLING THE INNOVATION PIPELINE
We created a pipeline of new product offerings for several sub-brands, including the launch of Recipe Inspirations.