We created the launch positioning for Aveeno Hair Care, the brand’s first major extension outside skin care.
Working with both qualitative and quantitative inputs, we uncovered key hopes and fears women have related to thinning hair for the launch of Women’s Rogaine Foam.
Working with both qualitative and quantitative inputs, we uncovered key hopes and fears women have related to thinning hair for the launch of Women’s Rogaine Foam.
We led positioning work to extend Rogaine into a new category.