Clients / Johnson & Johnson

MORE THAN SKIN DEEP

Focusing on J&J brand strategy in the beauty arena, we uncovered and crafted insights and positionings rich with emotion and aspiration.

LAUNCH POSITIONING

We created the launch positioning for Aveeno Hair Care, the brand’s first major extension outside skin care.

CONSUMER INSIGHT
DEEP-DIVE

Working with both qualitative and quantitative inputs, we uncovered key hopes and fears women have related to thinning hair for the launch of Women’s Rogaine Foam.

POSITIONING

We led positioning work to extend Rogaine into a new category.
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