MORE THAN SKIN DEEP
Focusing on J&J brand strategy in the beauty arena, we uncovered and crafted insights and positionings rich with emotion and aspiration.
We created the launch positioning for Aveeno Hair Care, the brand’s first major extension outside skin care.
Working with both qualitative and quantitative inputs, we uncovered key hopes and fears women have related to thinning hair for the launch of Women’s Rogaine Foam.
We led positioning work to extend Rogaine into a new category.