LAUNCH POSITIONING

We created the launch positioning for Aveeno Hair Care, the brand’s first major extension outside skin care.

CONSUMER INSIGHT DEEP-DIVE

Working with both qualitative and quantitative inputs, we uncovered key hopes and fears women have related to thinning hair for the launch of Women’s Rogaine Foam.

CONSUMER INSIGHT DEEP-DIVE

Working with both qualitative and quantitative inputs, we uncovered key hopes and fears women have related to thinning hair for the launch of Women’s Rogaine Foam.

POSITIONING

We led positioning work to extend Rogaine into a new category.

LET'S TALK ABOUT YOUR BRAND
BEAUTY, PROJECTED
Estée Lauder
BEAUTY, PROJECTED
Complementing creative strength with unique visual techniques
VIEW • WORK
MIGHTY SAPLINGS
Small to Mid Size Companies
MIGHTY SAPLINGS
Bringing fresh, distinctive brand positionings into staid and crowded markets
VIEW • WORK