INNOVATION, WITH A TWIST
Working closely with the JB Global team, we developed an intuitive, consumer-centric 5 year innovation strategy for the portfolio of spirits brands.
FRONT-END INNOVATION VISION
We identified ‘where to play’ global growth platforms inspired by Jim Beam brand strategy, global trends and a rich understanding of occasion-based consumer needs.
A PIPELINE OF IDEAS
We filled the new product development pipeline with an extensive range of new mix / sip experiences.
DEVELOPED AN EARLY-IDEA ASSESSMENT TOOL
Using an early-idea assessment tool we developed, we selected ideas to accelerate forward into the development pipeline.