Clients / Jim Beam

INNOVATION, WITH A TWIST

Working closely with the JB Global team, we developed an intuitive, consumer-centric 5 year innovation strategy for the portfolio of spirits brands.

FRONT-END INNOVATION VISION

We identified ‘where to play’ global growth platforms inspired by Jim Beam brand strategy, global trends and a rich understanding of occasion-based consumer needs.

A PIPELINE OF IDEAS

We filled the new product development pipeline with an extensive range of new mix / sip experiences.

DEVELOPED AN EARLY-IDEA ASSESSMENT TOOL

Using an early-idea assessment tool we developed, we selected ideas to accelerate forward into the development pipeline.
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