Aspirational consumer segmentation

We developed a ground-breaking research methodology using unique visual techniques to segment consumers globally according to the image they wanted to project.

In-depth qualitative exploration into beauty

We conducted a deep-dive into beauty to understand the key markers, drivers and providers of beauty in different countries.

In-depth qualitative exploration into beauty

We conducted a deep-dive into beauty to understand the key markers, drivers and providers of beauty in different countries.

Cross-category messaging strategy

We identified the most differentiated, compelling elements of a leading brand’s equity, informing the brand’s cross-category messaging strategy and driving its next stage of growth.

LET'S TALK ABOUT YOUR BRAND
DESIGNED TO DELIGHT
American Greetings
DESIGNED TO DELIGHT
Created opportunities in the highly emotional and creative field of fostering human connections
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SEE. SMELL. TASTE. EXPERIENCE.
McCormick
SEE. SMELL. TASTE. EXPERIENCE.
Crafted positionings and products that engage and entice the senses
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