Clients / Estée Lauder
BEAUTY, PROJECTED
We have worked with the Estée Lauder Companies on strategic projects designed to complement the organization’s creative strength, by drawing new inspiration from the consumer.
Aspirational consumer segmentation
We developed a ground-breaking research methodology using unique visual techniques to segment consumers globally according to the image they wanted to project.
In-depth qualitative exploration into beauty
We conducted a deep-dive into beauty to help inform Estée Lauder brand strategy through understanding the key markers, drivers and providers of beauty in different countries.
Cross-category messaging strategy
We identified the most differentiated, compelling elements of a leading brand’s equity, informing the brand’s cross-category messaging strategy and driving its next stage of growth.
