We have worked with the Estée Lauder Companies on strategic projects designed to complement the organization’s creative strength, by drawing new inspiration from the consumer.
Aspirational consumer segmentation
We developed a ground-breaking research methodology using unique visual techniques to segment consumers globally according to the image they wanted to project.
In-depth qualitative exploration into beauty
We conducted a deep-dive into beauty to help inform Estée Lauder brand strategy through understanding the key markers, drivers and providers of beauty in different countries.
Cross-category messaging strategy
We identified the most differentiated, compelling elements of a leading brand’s equity, informing the brand’s cross-category messaging strategy and driving its next stage of growth.