Clients / Colgate

BRIDGING CONTINENTAL DIVIDES

We have developed products and positionings for Colgate Palmolive that address universal human needs spanning diverse global markets

GLOBAL POSITIONING

We developed a highly consumer-relevant Colgate brand positioning for one of the biggest oral care technology breakthroughs in 50 years – Sugar Acid NeutralizerTM

PREMIUMIZATION STRATEGY AND INNOVATION

We have helped Colgate bring value to the market in oral care and personal care across multiple geographies.

FILLING THE INNOVATION PIPELINE

We have developed a pipeline of distinctive products for numerous categories across the portfolio, including oral care, shower gel, men’s grooming, dish liquid and liquid hand soap.
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