Clients / Boehringer Ilgelheim

PRESCRIPTION FOR GROWTH

Working globally with Boehringer-Ingelheim, we reached beyond pharma brand strategy to  scope out fertile white space for company categories and brands in the rapidly evolving area of health and wellbeing.

GLOBAL HEALTH & WELL BEING GROWTH MAPS

We identified ‘where to play’ growth territories and pillars for leading OTC brands.

POSITIONING

We spearheaded the positioning of several OTC products, including Zantac.

BRAND ARCHITECTURE AND GROWTH PLATFORMS

We developed brand architecture and growth platforms for a leading OTC brand.
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