Working globally with Boehringer-Ingelheim, we reached beyond pharma brand strategy to scope out fertile white space for company categories and brands in the rapidly evolving area of health and wellbeing.
GLOBAL HEALTH & WELL BEING GROWTH MAPS
We identified ‘where to play’ growth territories and pillars for leading OTC brands.
POSITIONING
We spearheaded the positioning of several OTC products, including Zantac.
BRAND ARCHITECTURE AND GROWTH PLATFORMS
We developed brand architecture and growth platforms for a leading OTC brand.