PRESCRIPTION FOR GROWTH
Working globally with Boehringer-Ingelheim, we reached beyond pharma brand strategy to scope out fertile white space for company categories and brands in the rapidly evolving area of health and wellbeing.
GLOBAL HEALTH & WELL BEING GROWTH MAPS
We identified ‘where to play’ growth territories and pillars for leading OTC brands.
We spearheaded the positioning of several OTC products, including Zantac.