DESIGNED TO DELIGHT
With the goal of enriching American Greetings brand strategy, we helped increase the greeting card company’s hit rate in the highly emotional and creative field of fostering human connections.
REINVIGORATING THE HUMOROUS GREETING CARD BUSINESS
We created an internal Humor Strategy and Creative Style Guide to guide and inspire the development of new humorous greeting cards.
OPTIMIZING THE CREATIVE DEVELOPMENT PROCESS
We analyzed leading companies in film, television, music, book publishing and video shorts to gain insight into the optimal creative development process.