We’re able to step through the looking glass to a deeper truth with our projective visualization techniques.
A Case Study in Yellow, Green, White and Blue
Our client had the task of reinvigorating a once-iconic laundry and dish wash brand under intense competitive threat. The goal – a master brand positioning that could re-assert the brand’s heritage, making it feel freshly relevant.
Rich, evocative imagery was used with the client and consumer to peel away stereotypes associated with cleaning and lemon, a key brand equity. Visuals cracked the case open, enabling us to re-express the brand’s assets, including freshness, simplicity, timelessness and sunlight, in ways that transcended function and were highly emotional -- and therefore extremely powerful.
We reinvigorated the brand by creating a visual positioning and vibrant visual glossary for the brand that said far more than overused cleaning buzz words.